News Wire – Whether celebrating the birth of a child, helping a buddy christen that new boat or simply enjoying the fact you finally made a pot of chili to rival your old man’s, there are certain moments in life so special, they warrant a drink as rare as the moment itself. Catering to those moments, Crown Royal will soon be introducing the second variant to its Extra Rare Whisky Series – Crown Royal XR, made from the remaining whiskies of the renowned LaSalle Distillery.
Developed by Crown Royal Master Blender Andrew MacKay, the exquisite 80 proof blend (40% ABV) is crafted with a small reserve of the final batch of LaSalle whiskies to create a refined fusion of dried fruits and honey in a harmonious balance with the spicy notes of Canadian rye. The aroma of this Crown Royal XR conjures hints of pear with complimentary floral bouquet notes. The honeyed pear maintains upon first taste and is joined by tones of dried apricot and raisins midpalate. The finish is exquisite with an elegant touch of cocoa and brown sugar.
This blend is special for MacKay as he spent his earlier years learning his craft at the LaSalle Distillery. It also marks the second extra rare whisky for the brand after releasing the original, crafted from the Waterloo Distillery whiskies, in 2006. As part of this on-going Series, each Crown Royal XR blend will be created from a batch of rare whiskies and available for a limited time.
The new Crown Royal XR will be available nationwide for a suggested retail price of $129.99 for a 750 ml bottle beginning in early June.
· An online product review in advance of national distribution to give them a sneak peek before it hits shelves
· Inclusion in a Father’s Day gift guide so readers can give Dad something as rare as pops himself
· Any long lead features you’re working on involving rare spirits or front of book, top-end product suggestions. This would also be great for 2012 holiday gift guides!