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A New Jack Daniels Bottle

new jack daniels bottle pic A New Jack Daniels BottleSame Classic Jack Daniels Recipe

Mr. Jack put his whiskey in a square bottle so it would stand out, and we want to make sure that it continues to do so. For that reason, we’ve squared the bottle a bit and given the label a cleaner look.  Please be assured that while the bottle has been updated a bit to reflect the quality of the Tennessee Whiskey within, the whiskey itself remains unchanged. We still craft each and every bottle of Jack Daniel’s here in Lynchburg using the recipe Mr. Jack came up with back in 1866. We use water from the Jack Daniel’s Cave Spring, and mellow our whiskey drop by drop through 10 feet of hard sugar maple charcoal to give it the distinctive smooth character you’ve come to love, and we still mature our whiskey to taste in new, charred, white oak barrels.

We believe that by better reflecting the quality and craftsmanship of the whiskey within, our bottle honors Mr. Jack’s mandate that “Every day we make it we’ll make it the best we can.” And, we think Mr. Jack would be proud to see the way we’ve continued to revere the whiskey he created with such care.

We hope you agree and that you’ll share our excitement. Most of our friends will start seeing our refined bottles in early summer.

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12 comments to A New Jack Daniels Bottle

  • Rosss

    The whiskey might be the same
    but the bottle doesn’t feel the same in your hand/mouth. Why change what works. New moulds means more money spent, which we have to pay for!

    [Reply]

  • Destiny

    I loved the classic old bottle with all the Jack D info and medals. I don’t like the new bottle or new label. :(

    [Reply]

  • Scott

    Old Bottle is better..it was a classic and when you saw it you knew you were looking at Class…..not a fan of new look.

    [Reply]

    Matt Goldstein Reply:

    I completely agree Scott. I think the old bottle is classier and a much better fit.

    [Reply]

  • alex

    Made in China? It doesn’t taste the same… it isn’t smooth with that classic flavor sometimes I swear I taste robbing alcohol or something like that… could care less about the label

    [Reply]

    Matt Goldstein Reply:

    They are making Jack Danienls in China now?

    [Reply]

  • kellykey

    I’ve been drinking JACK for 12 years, well aged, 46 year old MILF…what does that MEAN AGAIN? Doesn’t matter what u do to the bottle. One day I bought a fifth…threee days later I bought another fifth & told my BF, “hey, something’s going on here, babe…” we should prolly share a Jack and have sex…. LMAOJ

    [Reply]

  • Oliver

    What’s on the bottle is as important as what’s in it. we have come to love the bottle without the excess squaring. It ain’t broke …don’t fix it!

    [Reply]

    Matt Goldstein Reply:

    I hear what your saying Oliver. I actually like the old bottle better. But companies also need to market their product and make a profit. If the new bottle helps them make a buck than so be it.

    [Reply]

  • alter

    Is this another example of ‘change for change sake’ by some lame ass marketing graduate? Changing the bottle is just plain dumb, it is pointless but yet disrespects the brand. The old bottle is ICONIC. Call Coca-Cola and ask them about their ICONIC bottle….idiots.

    [Reply]

  • [...] There must be something in the water around Lynchburg Tennessee, that’s where  Jack Daniels Whiskey is made. An elixir so amazing countless country songs have been written about it, who knows how many children were caused by it and I am sure countless conversations with inanimate objects have been had after drinking it. Jack Daniels is changing the bottle not the booze.  [...]

  • Susan

    Super new look for Mr. Jack.

    [Reply]

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