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Whiskey Magazine: Buffalo Trace is Brand Innovator of the Year

Buffalo Trace LOGO pic 300x150 Whiskey Magazine: Buffalo Trace is Brand Innovator of the YearMaster Distiller Emeritus Elmer T. Lee Named Ambassabor of the Year

FRANKFORT, FRANKLIN COUNTY, KY – Buffalo Trace Distillery capped off 2011 with two prestigious wins from WhiskyMagazine at its annual Icons of Whisky America 2012 luncheon held late last year in Louisville, Ky.  Buffalo Trace was named “AmericanWhisky Brand Innovator of the Year” for its single oak project, and Elmer T. Lee was named “American Whisky Ambassador of the Year.”  The event honored American distilleries and their work over the past year.

The judges named Buffalo Trace Distillery “American Whisky Brand Innovator of the Year” for its single oak project bourbon, which was described as “remarkable…. will eventually give more knowledge about how whiskey and wood interact together over time.” The Single Oak Project is an intensive project undertaken by the Distillery which examines different variables that affect taste, in hopes of creating the “holy grail” of bourbon.

Elmer T. Lee, named the “American Whisky Ambassador of the Year,” was described by the judges from Whisky Magazine as “92 years old, but still going strong, he has spent years promoting bourbon while not seeking the spotlight for himself.  Still, he picks the casks personally for the whiskey released under his name.”

Buffalo Trace Distillery will go on to compete in these two categories against distilleries from around the world. The world winners will be announced at Whisky Magazine’s World Whiskies Awards to be held in London, England in March.

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